Over a year ago the National Newspaper Publishers Association (NNPA) released a new marketing video produced by Logan Coles Sea Change Entertainment. — The video is extremely well-done and beautifully captures the history and future of the Black Press. The problem is that relatively few people know about the video. Presently the video has less than 200 views on Youtube. I am, of course, not under any impression that the video would go viral like the latest Beyonce video. Still, the Black Press has been and continues to be at the core of the African American experience. In this sense, the video merits greater attention, particularly from the academic community. The question, then, is how does the NNPA get the word out and make Black newspapers relevant to new generations of Black people in the United States?